1 min read

Is everything about serving better ads?

Is everything about serving better ads?

The idea is to know as much as possible about the user to serve ads with a confirmed rate of return - hyper personalization

Its always the scenario - solve the biggest problem so that users tend to use your products and the more users use the more data you gather, the more data you have the more accurate you know about the user, the more relevant ads you can serve, “context is king”

from google to a product placement in a walmart follows the same principle

Apple selling the F1 car Ad spots in a MOVIE - stop reading and think about it for a second.

In this post I want to understand how this applies in the world of AI

When I came across the meta glasses, this is what that scared me the most, I understand the technicalities of solving a huge problem and bringing a consumer product etc.., Imagine, where you are using the meta glass and you are going through a street and there is an ad for a restaurant came up, this is a little nudge and these nudges compound over a period of a hour, or a day. that triggers your buying impulse

at the end of the day its about the revenue stream

  • Youtube sells ads to advertisers and run a “Premium” subscription to not to see the ads, its a win win for youtube, multiple revenue generation streams
  • there is a possibility that Meta gonna follow the same steps

my thought process is there is going to be a product just like ad blocker for your browser which blurs or hide the ads for your wearables.

the next platform to serve ads is the werables and then from the brain implantations, just like an episode of the black mirror((episode link))?